One Bag Zero Waste

The One Bag Zero Waste  campaign focuses on reducing plastic and litter in communities. 

It shows a real-life example of the circular economy to school pupils, households and businesses.

It is the circular economy in action.

2.1 billion

plastic bags used in the in UK (DEFRA) each year

What provoked the #1BzW campaign?


Large retailers in England sold 2.1 billion single use plastic carrier bags during 2016 to 2017.  The estimated recycling rate in 2018 was 29% with a 48% rate of plastic going to landfill rate

It doesn’t have to be this way.


Short term: To reduce the plastic usage in target schools and communities, while educating about waste, recycling and the circular economy. 


Long term: To engineer a change in law concerning the economics, labelling and recycled content of plastic bags.


Educate pupils (and their households) in Queens Park on: 

  • reducing plastic and litter within their communities 

  • the mechanics and economics of recycling            

  • the circular economy

Involve pupils and schools in the design of the bag, its ‘look’ and manufacture

Encourage local businesses in the community to incentivise 

Use and recyce the #1BzW bag, spreading the message further than the school yard

Award the One Bag to the pupils

Encourage social media engagement

Campaign achievements

Westminster Council support

"Increasing recycling rates and reducing unnecessary waste is a top priority in Westminster. 

Clear Public Space’s ‘a Future without Rubbish’ project is already undertaking excellent work in some of our schools, encouraging pupils to reduce their use of single-use plastic and promoting behaviour change amongst our city’s young people."

Cllr Andrew Smith, Westminster Council Cabinet Member for Environment & Highways

The Environment Minister's support

“A Future without Rubbish’s work to tackle environmental issues is admirable and I am

keen to lend my support.”

Rebecca Pow, The Environment Minister

Queen's Park  Primary support

"This is a fantastic project for our pupils to be involved in to encourage them to understand recycling from a young age and really see the benefits.  What is not to like about saving money and saving the planet? They can also help to educate other generations in their families, to realise real behavioural changes in our community for the future." 

Mrs Killip, Head of School

Queens Park Community Council support

“Every school in every council in every country should be encouraged take up the ‘One Bag Zero Waste’ campaign - it is good for education, good for recycling, good for local businesses and great for the local and planet’s environment.”

Gilly Fitzhugh, Queens Park Community Council Chair

  • School Pupils involved from design stage (type of bag, logo, illustrations) in two target schools

  •  More than 100 designs shortlisted here

  • Environment Minister Rebecca Pow welcomes the One Bag Zero Waste Campaign

  • Minister of Environment part of the judging panel of 1BzW

  • Bag manufacturer Jutexpo supported 1BzW (details here)

  • Bag recycler FirstMile supported 1BzW (details here)

  • Supported by journalist charity

More detail?

Go to our blog article here

What next?

Following the successes of the DEFRA-endorsed and Westminster Council supported ‘#StirCrazy’ and ‘500ff’ campaigns, AFWR with Clear Public Space is looking to  implement and expand the pilot campaign in more schools and communities. 

Our aim is to roll out the campaign to schools and Local Authorities across the UK and beyond, so we are busy talking to organisations in Oxford, Scotland, Germany and India.

Get involved

Support us on social media @clearpublicspace #1BzW #AFWR #Reuse #Recycle.

Sponsor us and have your logo displayed on the bag as an official campaign supporter (conditions and sponsorship levels apply) and get full promotion on the webpage.

Make a donation to support the day-to-day running of the campaign.


Incentivise your customers to use the bag. This could be 10% on their bill or 10 p off their shopping or giveaway.

Volunteer your time to join us at events.

In return, you will be featured in press and promotional material and you will be supporting future generations.

Initiate our campaign in an area/school.  If you're interested, please get in touch by email or       . 

Featured in...

Watch #1BzW

See our other campaigns

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